The movie poster is then reversed and run back through the presses at a reduced colour intensity, such as 30% to 40% of the initial colour. The doubled-sided movie poster is the result of a very expensive printing process which involves running the initial negative through the printing presses at a normal colour intensity. As the posters have a reverse image on the back, the double-sided printing technique gives a more vivid look to the poster with deeper colours and a brighter image when a light is placed behind it. These posters are then displayed in light boxes inside and outside cinemas. Double-sided movie posters are normally printed on a slightly thicker paper than single-sided movie posters. The artwork on the back is reversed and produced in a lighter shade. The single-sided posters are printed only on the front side with a white back, while double-sided posters have the same artwork on the front and back. ![]() Movie studios produced both single-sided and double-sided posters. When the National Screen Service (NSS) relinquished their control of paper distribution back to the movie studios, they started eliminating sizes and restructuring paper distribution, the concept of double-sided printing rose again. In the mid-1980’s, the movie studios reduced their distribution overheads by eliminating window cards, inserts, half sheets and drastically cut back on larger posters. At the same time, the movie studios started producing more expensive double-sided posters that produced a more realistic look to the viewer. There have been several major films that have released a double sided poster such as Breakfast at Tiffany’s in 1961 and Zulu in 1964. The concept of double-sided printing is nothing new and the movie industry had experimented with the concept as far back as the 1950s. ![]() Looking to find out about the different types and styles of movie posters? You have come to the right place, here will find information and examples of different styles of posters such as Advance/Teaser, Final, Characters, etc and types such as Double/Single Sided, Lenticular, Limited Edition, etc. If you want to know the costs for linen backing any of these, contact us. Here is a table showing the sizes of both US and International posters most commonly encountered relative to each other. ![]() Generally harder to come by.ģ Sheet: As large as we deal with these posters need a large wall as they measure 41 by 81 inches – want to create a statement then these are the way to go! These movie posters were also usually made from heavy stock paper measuring 14 by 36 inches.Ģ Sheet: These posters were usually made from the thicker stock paper and are 40 by 60 inches. Insert Like the half sheet the insert was also phased out in the mid-80’s. Half-Sheet: The half sheet was phased out around 1984 and usually measures 22 by 28 inches and were made from heavier stock paper. Find here a list that covers Italian, French, English, Australian, Japanese and more!ġ Sheet: The most commonly found poster size usually measuring 27 by 41 inches though on newer posters the size was reduced to 27 by 40 inches. Common US Movie Posters Sizes are 1 sheets, Half sheets, inserts and 3 sheets.
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